• Sector: Technology
  • Geography: Singapore
  • Stage: Growth
  • Investment Year: 2017
  • Website Link


Trax is a leading provider of computer vision solutions and analytics for retail. It enables tighter execution controls in-store and provides clients with the ability to leverage competitive insights through its in-store execution tools, shelf monitoring solutions, market measurement and analytics services to unlock revenue opportunities at all points of sale. Many of the world’s top brands and grocery retailers leverage Trax in over 80 countries to manage their in-store execution and increase revenues at the shelf. The company was recently selected as a Red Herring Top 100 Global and ranked in the top 25 Fastest Growing Companies on Deloitte’s Technology Fast 500 list. Trax is headquartered in Singapore with offices worldwide.