Launched in 2016, boAt is a fast-growing, electronics lifestyle brand focused on the audio category in India, and has rapidly emerged as the leading player in the space. The company sells a wide range of headphones, earphones and ancillary sound-related accessories, as well as adjacent consumer products such as wearables, largely in a direct-to-consumer model. boAt’s portfolio offers well-designed and distinctive lifestyle-oriented products that are indigenized for its target segment and offered at attractive price points, catering to India’s wide audience of young, aspirational consumers. The Company was co-founded and is run by Aman Gupta and Sameer Mehta. Warburg Pincus invested in boAt in 2021.