• Sector: Consumer
  • Geography: India
  • Stage: Growth
  • Investment Year: 2021
  • Website Link

boAt

Launched in 2016, boAt is a fast-growing, electronics lifestyle brand focused on the audio category in India, and has rapidly emerged as the leading player in the space.  The company sells a wide range of headphones, earphones and ancillary sound-related accessories, as well as adjacent consumer products such as wearables, largely in a direct-to-consumer model.  boAt’s portfolio offers well-designed and distinctive lifestyle-oriented products that are indigenized for its target segment and offered at attractive price points, catering to India’s wide audience of young, aspirational consumers.  The Company was co-founded and is run by Aman Gupta and Sameer Mehta.  Warburg Pincus invested in boAt in 2021.