• Sector: Consumer & Internet
  • Geography: China
  • Stage: Buyout
  • Investment Year: 2020
  • Website Link


Afiona is a leading chain of premium beauty and personal care stores in China. Since its establishment in 1995, Afiona has always maintained an excellent brand reputation and strong growth momentum by leveraging its differentiated product portfolio, national self-operated network and high-quality service. As of June 2020, Afiona has opened more than 130 stores in over 40 cities in China.