Ant Financial Services Group

Ant Financial Services Group, an Alibaba-affiliated company, is focused on a core platform that offers basic mobile payment services and a growing range of financial services, including SME lending, money market, and wealth products. In August 2016, Ant Financial initiated the Ant Forest program through Alipay: the world’s first, large-scale pilot in greening citizens’ consumption behavior through the use of mobile payment platforms, big data and social media. Through Ant Forest, users can collect “green energy points” through low-carbon activity in their daily lives such as using e-payments instead of paper invoices and choosing public transportation, biking or walking instead of driving, to reduce vehicle emissions. Users can accumulate these points to ‘grow’ a virtual tree and donate them toward planting a physical tree in China. Users can track the progress real-time using their apps, share their progress via social media, and compete with friends.


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