Singapore tech startup Advance Intelligence Group announces USD400M+ Series D round financing led by SoftBank Vision Fund 2, Warburg Pincus Sep 23, 2021

SINGAPORE, 22 September 2021 – Advance Intelligence Group (“the Group”), a Singapore-headquartered AI-driven technology company today announced the closing of its USD400M+ Series D round financing from an investor consortium led by SoftBank Vision Fund 2* and Warburg Pincus. Other key investors include Northstar, Vision Plus Capital, Gaorong Capital and Singapore-based global investor EDBI. With a valuation of over USD2 billion,  the Group is now one of the largest independent technology startups based in Singapore.

Founded in 2016, the Group has built an ecosystem of AI-powered, credit-enabled products and services, including Asia’s leading BNPL platform Atome, SaaS big data analytics and enterprise solutions provider ADVANCE.AI, Indonesia’s top digital lending platform Kredit Pintar and omnichannel ecommerce merchant services platform Ginee.

The Group employs 1,500 staff and currently operates in 12 markets across South and Southeast Asia, Greater China, and Latin America. Today, its enterprise and consumer business serve more than 800 enterprise clients, 100,000 merchants and 20 million consumers.

The Group plans to use the new capital to fuel the growth of its BNPL and digital lending presence across Asia, deepen AI and big data analytics capabilities and enterprise client coverage, and grow its global talent pool. In addition, the Group looks to leverage its investors’ deep network, experience and expertise to maximise partnership and commercial opportunities.

Jefferson Chen, Co-Founder, Group Chairman and CEO of Advance Intelligence Group, said: “We reached a significant milestone today, made possible by our clients, customers, partners, investors and colleagues who believe in the transformative ability of AI to power tomorrow’s digital economy. At the heart of our vision is an AI-powered and credit-enabled marketplace ecosystem driving both digital commerce and digital financial services across Asia. The new financing will also accelerate the digital transformation of enterprises and merchants, big and small, while enabling more equitable access to credit and financial inclusion for both underbanked and underserved consumers and businesses.”

Greg Moon, Managing Partner at SoftBank Investment Advisers, said: “Powered by AI and big data, Advance Intelligence Group provides a diverse suite of financial products and services to consumers and enterprises across Southeast Asia. The Group’s AI-first approach has enabled them to provide innovative solutions and develop new product avenues to create value. We are delighted to partner with Jefferson and his team to support their mission of developing financial services that are both accessible and affordable.”

Saurabh Agarwal, Managing Director of Warburg Pincus, said: “We are excited to enter into this partnership with Advance Intelligence Group and its exceptional leadership team which has a strong track record in AI-based digital lending, technology and risk management. Asia represents one of the largest and fastest growing digital markets globally with a highly connected middle-class population that’s increasingly seeking reliable and flexible solutions to address their unmet credit needs. We believe the Group is well positioned to capture the tremendous growth opportunity in the region with its best-in-class product offerings and differentiated go-to-market strategy. We look forward to collaborating closely with the management team to grow the Group into the leading AI-powered credit marketplace and undisputed leader in digital financial services.”

Patrick Walujo, Co-Founder and Managing Partner of Northstar, said: “We have known and worked closely with Jefferson and his team since Advance Intelligence Group was founded in 2016 and have witnessed first-hand the team’s impressive execution as the company grew from a SaaS-focused analytics solutions provider to Indonesia’s top digital lending platform, and now building its fast-growing BNPL and omnichannel ecommerce enabler business lines. We are delighted to continue partnering management to grow the Group into Asia’s leading AI-powered digital financial services company.”

A detailed corporate factsheet and media kit is available here.

Credit Suisse acted as exclusive placement agent for Advance Intelligence Group.


About Advance Intelligence Group

Advance Intelligence Group is an AI-driven technology company in Asia-Pacific. Founded in 2016, it leverages innovative technology and partnerships to build an ecosystem of products and services serving consumers, enterprises and merchants. Its enterprise business, ADVANCE.AI and Ginee, provide AI-based digital identity verification, risk products and omni-channel merchant services solutions to banks, financial services, fintech, retail and ecommerce industries. Its consumer business,  Atome Financial, provides BNPL and digital lending products in both developed and emerging markets. The Group is headquartered in Singapore and has presence across South and Southeast Asia, Greater China and Latin America. The Group is backed by top tier investors SoftBank Vision Fund 2, Warburg Pincus, Northstar, Vision Plus Capital, Gaorong Capital and Singapore-based global investor EDBI. Early investors include GSR, Pavilion Capital, eGarden Ventures, Unicorn Capital Partners, Provident Growth and others.

Consumer business

The Group’s consumer business, Atome Financial consists of BNPL brand (Atome) and digital lending brands (Kredit Pintar and ND Finance). Atome Financial is supported by and partners with some of the world's most respected financial institutions to propel its mission to enhance product access and financial inclusion across the region.

Atome is Asia’s leading BNPL platform, partnering over 5,000 online and offline retailers across 9 markets. Key merchant partners include ZALORA, Sephora, Agoda, SHEIN and Zara.

Kredit Pintar is one of Indonesia’s top digital lending apps with over 20 million downloads and  has disbursed over USD1.5 billion in loans to date.

ND Finance is a licensed digital lending platform in mainland China. It has strong partnerships with more than 20 financial institutions and e-commerce platforms, and has disbursed over USD350 million in loans to date.

Enterprise business

ADVANCE.AI is a one-stop integrated digital identity verification, fraud prevention and risk management platform. Key focus sectors include banking and financial services, fintech, retail, and e-commerce industries. Key clients include Standard Chartered Bank, BTPN, KEB Hana Bank, Shopee, GoJek, Bank Jago and HBL Bank. The business processes over 3 million daily API queries and its identity verification technology like OCR and facial recognition has an over 99% accuracy rate.

Ginee is a leading e-commerce merchant services platform in Southeast Asia and has grown to support over 100,000 SMEs since its launch in early 2020. The platform has integrated all major ecommerce marketplaces in the region including Shopee, Tokopedia, Lazada, Bukalapak and JD.ID. Ginee’s platform has processed over 130 million orders and has an annualised GMV of approximately USD2 billion.

PR Contact
Michael de Waal-Montgomery

Ellerton & Co. Public Relations


*As of the date of this press release, SoftBank Group Corp. has made capital contributions to allow investments by SoftBank Vision Fund 2 ("SVF 2") in certain portfolio companies. The information included herein is made for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy limited partnership interests in any fund, including SVF 2. SVF 2 has yet to have an external close, and any potential third-party investors shall receive additional information related to any SVF 2 investments prior to closing.

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