• Sector: Technology
  • Geography: Germany
  • Stage: Early
  • Investment Year: 2020
  • Website Link


McMakler, headquartered in Berlin, is the leading, technology-enabled residential real estate agency platform in Germany. Compared to traditional agents, McMakler differentiates itself through: (i) its national brand and presence; (ii) online acquisition of property leads/inventory (vs. traditional word of mouth and local advertising); (iii) centralization/digitization of greater than 70% of agent tasks (in particular, repetitive and non-value-added tasks, such as scheduling and documentation); and (iv) superior agent productivity.